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Welcome to Behind the Biz

Today Daisy from The Pretty Green Tea is chatting with Dr Veneta Kozhuharova, the founder of Doggy’s Cuppa – daily dog brews to tackle common minor dog ailments. All blends are rich in vitamins, minerals and antioxidants.

Where Did The Inspiration Come From?

The inspiration for Doggy’s Cuppa came from my daily work as a canine specialist vet. I constantly found myself diagnosing and resolving a series of frequently recurring yet debilitating doggy ailments: from digestive and urinary health to dehydration, and immune support. Then there are more personality-based conditions (stress & angst), general ‘feelgood’ pick-me-ups (energy boosts), pet owner induced conditions (obesity) and ‘impossible to avoid’ life stages (old age) that can all be cured, or at least alleviated with the right blend of beneficial herbs.

How Did You Decide Upon The Name of Your Brand?

As a herbal brew that’s brought to life via the addition of hot water, (albeit you never serve Doggy’s Brew hot) Doggy’s Cuppa was a brand name that gave my idea instant wettability. I also wanted to convey the everyday, affordable nature of my herbal tonics that are neither elitist nor price prohibitive. These are accessible daily boosts tasked with keeping discomforting minor ailments in check.

What Did You Do Prior To Doggy’s Cuppa?

I’m still a vet who graduated in 2008 from the University of Sofia (faculty of veterinary medicine) with a Royal College of Veterinary Surgeon’s approved Master’s Degree, specializing in canine nutrition who was drawn to UK on account of this nation’s unrivaled appreciation of their pets (practice in Kent).

The Biggest Challenge You Face?

Explaining to UK pet owners the variable quality of pet foods consumed in the UK. Just because some brands are well known, beautifully packaged and in some instances endorsed by veterinary surgeon chains does not make them great, nutritionally packed meals. To this day many kibbles and tinned foods are nutritional vacuums, made with cheap grain fillers, masking sugars and salts, low-grade meats and artificial nasties. This said many good meal options do exist which is why it’s so important to become a label and nutritional deck savvy.

We also need pet owners to appreciate that whilst there are other dog tonics in town, Doggy’s Cuppa is the only brew owned and blended by a qualified vet!

What Role Does Social Media Play For Your Business & Your Favourite Social Platform?

Limited thus far, as we’re a young company at the ‘bedding down’ stage of our lifecycle. We do have big plans for both our website and social media platforms so watch this space! Twitter will certainly be crucial when it comes to liaising with like-minded retailers, the pet press and opinion forming bloggers.

What Advice Would You Give Aspiring Entrepreneurs?

We believe in brands with a sincere strand of social responsibility. Yes, we run a commercial business seeking to make a healthy profit but we champion improved health and help keep uncomfortable veterinary bills at bay.

Where Do You Hope To Take Your Business In 2018?

Our goal is to widen our net aligning with every conceivable dog-friendly establishment from dog groomers, trainers, walkers, kennels, independent pet shops and veterinary surgeons to human foodie establishments (deli’s food halls and garden centers) to any dog owner congregations (dog-friendly pubs, cafes, boutique hotels…

For more inspiration stories read here.


Amazing product..
I was skeptical at first but after a few weeks on the calming tea a huge improvement has been noticed. Many other people have said how much calmer and less reactive my youngster is. She is slot more focused when training now too..
Would highly recommend this product

Suzanne Crow

Our dog, Waffle, has taken a liking to human tea and we were in the process of finding a healthy and dog friendly alternative she could enjoy when we came across Doggy’s Cuppa.
We introduced the teas to Waffle and she enjoys them very much. She has tried the Morning, Evening, and Calming brews – the Evening brew being her favourite!
Just a teaspoon of the dried herbs is all that’s need for brewing a litre of lovely herbal tea for Waffle to enjoy. Doggy’s Cuppa teas have definitely helped her to relax more throughout the day and night.
We are yet to try sprinkling on dry food as she loves the teas so much!
Thanks again, Doggy’s Cuppa.
Edward Cox and Waffles

Edward Cox

Buzz loves the Evening Brew. It really settles him before bedtime and it’s so quick to make. Buzz isn’t a massive water drinker so the tea also increases his water intake each day. If he’s had a lot of agility training (leading to a big treat intake) he has a soothing brew to help his digestion. Such a great product for any dog and breaks up their diet with something different- we highly recommend trying Doggy’s Cuppa teas! ???

Follow Buzz here for a daily dose of cuteness.


At first I thought that Coco wouldn’t like the tea cause as I’ve said before, he is really picky when it comes to food but I was wrong! From the first time he absolutely loved it and to my surprise Coco’s behaviour has changed, well yes he still has that amazing personality, but he stopped crying when I left him back home and not only that, but he also started eating more! He used to eat once every day, obviously not enough, his food bowl was always full and although I had changed a ton of different brands, he still had that weird behaviour, so now I just mix some of his daily tea in his food and he eats it all! Amazing I know! So obviously I’d give a 10/10.

Follow our little furry-fan Coco at Instagram.


The Most Lovely Dogs from sunny Greece

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